Know When to DIY and Know When to Hire the ExpertWe get it. You’re a tech-savvy business owner and you’ve made it here without an expert guiding you, so why hire one now if you’ve gotten this far without one?
As leaders and “get it done-ers” it’s easy to adopt an “I can do this myself” mentality. Truth is in most cases, we can do these things on our own…whether or not we should do them on our own are two different things entirely.
In the same manner that you are an expert in your field, whether it be finance, entertainment, real estate or something else, you are the expert and your expertise is your focus.
With that in mind, it is important to make sure you keep your focus on your business and not mastering someone else’s.
This will ultimately reduce the amount of time you spend correcting mistakes and attempting to learn the proper way to execute them.
Know What You Can Handle In-House and Know When to Consult an Expert.
There are a few telltale signs or indicators that it may be time to hire an expert. One of the biggest indicators that you need to bring in an expert is simply “not getting the results you want”.
If you’ve launched a website, created social media accounts, created a few marketing campaigns to attract buyers and you still have no conversions or low website traffic, chances are you overlooked something that an expert would’ve caught.
Not only have you wasted valuable time attempting to learn someone else’s craft, but you’ve also wasted marketing dollars and taken your attention away from your own expertise. Your entire strategy moving forward will now have to compensate for the time wasted by not consulting an expert the first time around.
Know How to Identify an Expert
As you embark on your journey to finding an expert, you have to know exactly what you’re looking for so you can quickly identify who really is an expert versus someone who is just “good” at what they do.
Before you hire your expert, develop a list of things you need. Be sure to include the services you may need in the future so you know ahead of time if this particular expert has any limitations that may be problematic in the future.
The next step in identifying your expert is becoming familiar with the language the expert speaks. It is easy to get tricked into working with underqualified people when we do not understand the language of the industry.
Make it your business to know what the industry standards and best practices are for the expert you hire and ask them how their services adhere to that. If you are dealing with an expert, their rhetoric should be cohesive with the research you’ve done. If not, go in the opposite direction!
What Does an Expert Do?
Simply put: Hiring an expert to do what they do, gives you room to do what you do.
Outside of doing whatever it is you hired them to do, using an expert to help grow your business helps you focus on being the expert in your business.
If you are an expert plumber with no design experience, chances are you probably won’t be super great at building websites or designing the business cards needed to attract more people who need your plumbing expertise.
This is when having an expert in web design and/or photography not only gets the job done, but it also gives you room to focus on your expertise.
As much as we’d like to believe that cutting corners saves time and resources, it does not. Hiring an expert gives you a realistic timeline for getting work done, it gives you peace of mind in knowing that things are being taken care of the right way without any guess-work.
Taking the initiative to get things done independently is always a notable act, but when it comes to business and effective execution, the notable thing to do is hire an expert.