You’ve heard about gamification, but you aren’t exactly sure what it is or how it will help you GROW your business and increase revenue. Or maybe you’re having a hard time understanding how a gamification platform can be used in your industry or to help you meet your business goals.
Let’s start with the basics: What is Gamification?
Gamification is the process of taking something digital…a website, online community, or experience, turning into something that users can apply game-elements to and using it as a tool to increase user engagement, brand visibility, and revenue.
Game elements can include point scoring, competition with other users, and other game-like activities.
The ultimate goal is to attract users, get them to play games and promote your brand or product while doing so.
Gamification gives you the opportunity to increase website traffic, which in turn gives you more brand exposure. It allows you to encourage brand loyalty by giving users a platform to interact with your business and other users in a dedicated online community.
The best part of all is that gamification allows you to increase revenue by exposing users to your services and products in a subtle but effective way.
So the overall answer is YES!
Yes, gamification can help you generate more traffic and increase revenue.
Be it a sweepstakes program, or a platform for users to acquire points through activities that increase your brand visibility, gamification is a foolproof way to increase your ROI and build a brand that consumers love.
Go ahead and contact us now to see how we can use gamification to help you grow your brand and increase revenue.