4 Ways to Take Your Digital Marketing to the Next LevelAs a digital marketing agency, we are always creating digital experiences that help businesses attract more users and grow their brand.
More often than not, business owners come to us and ask for cool, innovative ways to improve their digital marketing.
With that in mind, we thought it would be a cool idea to create a list of 4 digital experiences that can help you increase brand loyalty, user engagement, and revenue. Check them out below:
1. Rewards Programs + Sweepstakes
Reward programs and sweepstakes are a great way to build brand loyalty & engagement. These types of platforms allow users to interact with an online community while earning points and completing activities.
The benefit in this type of digital experience is that you can determine which activities users have to complete in order to earn points.
For example, if your goal is to increase your social media presence you can use a rewards platform to create custom activities that encourage users to share branded content on their social media accounts to earn points.
2. Video + Photo Experiences
Using different types of photo and video experiences to encourage brand loyalty & user engagement is also a great way to promote your brand. Video & photo experiences help you stand out among the competition by showing users that you are forward-thinking and tech savvy.
These types of platforms allow you to engage your users on the devices they frequent the most while getting them to create branded content that can be easily shared across platforms.
3. Event Hubs + RSVP Microsites
Building awareness for your event using digital event hubs and branded RSVP microsites are a great way to get more eyes on your project.
Customized experiences like these, allow users to seamlessly interact with your brand and gain knowledge about specialized events. It also helps you set up incentives for early RSVP’s while encouraging them to spread the word about your event.
4. Sweepstakes + Experiences
Last but not least, sweepstakes and customized digital experiences are popular ways of getting more attention to your brand.
Utilizing these types of gamification experiences to engage audiences helps you create the urgency that gets the results you want.
Branded sweepstakes and digital experiences also encourage brand advocacy by promoting friendly competition and incentivizing users for participation.
Whether you are at the beginning stages of your next marketing project or working your way through it, these digital marketing strategies are great ways to take your project to the next level and get the results you want.